If you aren’t familiar with the term Geo Targeting, it’s the method used by search engines to determine where you’re searching from, so they can provide you with (what they think) are the best search results or ads based on your location (ie. country, region/state, city, post/zip code etc.)
How do they do this?
By looking at a number of factors, such as:
Country-specific domain name - eg. .com or .com.au or .co.uk etc. etc.
Where your site is hosted - be careful with this as a lot of hosting providers may have their offices in one country, but use servers and equipment based overseas
Language used in your website content - even things like UK English vs. US English can make a difference due to spelling and colloquialisms
Inbound Links to your site - are they mainly from other Australian websites, US sites, UK sites etc.
Listing of your address / location / phone number on your website
Location of people who look at your site - if your site has more traffic from Australian visitors it is likely to rank better in Google.com.au than it would in Google.com
7 Simple Geo Targeting Tips for Your Site
Knowing the above information makes it a lot easier to perform a Geo Targeting audit on your site. Here are the things I would do:
If you run an Australian website and your main customers / clients are other Australians, spend the few extra dollars and buy a .com.au domain name. If you’re targeting clients in the UK, buy a .co.uk. etc. etc.
Apply the same logic (as above) to the web hosting - spend a few extra dollars to have your website hosted in the country that you are targeting.Be sure to check that your hosting provider uses equipment based in your country too. If you still aren’t certain you can check their IP’s using SEOmoz’s IP Location Tool.
Take the time to check your spelling and use the type of wording your clients will understand and are familiar with.For example the term swimwear, swimsuit, beachwear, cozzies, bathers and togs all mean the same thing but people in Queensland, Australia (where I’m from) rarely use the term bathers or cozzies - we wear ‘togs’.
An inbound link is like a personal referral or testimonial for your website. Having links from other relevant local sites will be far more valuable with Geo Targeting than having lots of inbound links from overseas sites.
Submit your site to local business and local search directories - this can often be one of the easiest methods of attracting local links and local traffic.As a rule-of-thumb, just make sure the directory presents well and that you are comfortable being listed amongst the other sites that are in the directory. If you think the directory isn’t great quality, you’re probably right and it should be avoided.
Mention your address, location and contact details in the footer of each page - this is one of the easiest things to do which can help tell your clients and the search engines that you are a local business.The only time this doesn’t really help is if you have offices in multiple locations. Mentioning a dozen countries / cities in the footer won’t do much for your local profile in each of those places. If this is the case you should build separate sites (or at the very least separate pages) for each location.
Build your brand locally as you will usually rank well for your business name before you’ll start ranking for more competitive terms.Ensure you promote your site through off-line advertising methods, which can be as simple as including your website on your business cards, letterheads and other corporate stationary.
This will help you gain local search traffic and as mentioned above, if your site has more traffic from Australian visitors it is likely to rank better in Google.com.au than it would in Google.com.
It a long time back i am sharing you some tools. The delay is all because the tools which i recommend is all tested. So don’t worry about the result .
1. Recently SEOBOOK has launched a new tool to check Keyword Ranking.
Instruction to using this tool.
You have to be using Firefox to get this to work. If you have not yet used Firefox go download Firefox, and then come back to this page using Firefox as your web browser.
Click Here to install the Firefox Rank Checker extension.
If the Software Installation window is visible click Install Now.
If not, then:
See if there is a yellow bar near the top of your browser.
SEMPO institute provides the search engine marketing training
SEMPO Institute, one of the few Search Engine Marketing training institutes recently announced its pilot for hybrid training at Bentley College. Under this pilot, SEMPO institute will complement its reputed Search Engine Marketing online training course with one-day
live instructor training.
SEMPO Institute collaborated with more than 35 of the leading professionals to meet the challenge of teaching Search Marketing. A group of seasoned search professionals peer-reviewed the online and self-paced courses to make sure you receive the best training available.
Also, the leading search engines, Google, Yahoo and Microsoft, sponsor SEMPO and thus SEMPO Institute is able to tap into their knowledge. Infact, Microsoft announced an education alliance with SEMPO Institute, in which personnel from 20,000 affiliates of the MSN search engine will have access to SEMPO Institute’s online learning program.
These basic search engine optimization (SEO) strategies for all bloggers can help to increase your blog rankings on major search engines. Follow them routinely, and you will achieve consistently higher volumes of traffic to your blog.
Major factors
Know all your keywords and keyphrases and use them effectively on your blog.
When designing and building your blog, make sure that your keywords and keyphrases are included in your blog headings and sub-headings.
Use only high quality, unique and fresh content on your blog. Duplicate content can result in your blog being penalized by search engines.
Submit your blog to blog directories both in your niche and in general directories as well.
Create links with other related blogs.
Blog regularly using fresh, unique content and the keywords and keyphrases for your niche.
b. Experience: - Passionate about career in PPC (minimum 2 years of PPC experience)
- Should have successfully managed a team of PPC professionals
- Should have handled large campaigns (alternative media campaign handling and working with international customers will be advantage)
c. Skills & Knowledge:
- In depth understanding of Google Adwords Program (Adwords Certification will be a plus)
- Exceptional Analytical Skills
- Strong Copy writing & Communication Skills
- People Management Skills
- Process Oriented
SEO Expert/Analyst
Desired Profile
a. Qualification: Graduate (MBA Preferred)
b. Experience:
- Passionate about career in SEO (minimum 2 years of SEO experience)
- Should have successfully managed a team of SEO professionals
- Worked on websites across multiple domains (working with large corporations and international customers will be a plus)
c. Skills & Knowledge:
- Advance SEO (including dynamic sites optimization)
- Web Development (HTML, XML, CSS & related tools)
- Strong Communication Skills
- Problem Solving Skills
- People Management Skills
- Process Oriented
According to Wikipedia: “Social bookmarking is a method for Internet users to store, organize, search, and manage bookmarks of web pages on the Internet with the help of metadata”
While browsing on Youtube, I recently saw an amazing video on Social Bookmarking. This is just 3 minutes and 25 seconds (205 seconds in total :)) long and very innovatively created. Watch this and I am sure you will have fun and gain confidence.
For long time i am sharing my views on my blog. It is very difficult to share some tips about Search Engine Marketing, because what i written on my blog is all highly testable, no fake.
SOOOO…. BORRRRING !!!
I got it, and will stop.
This post is about search engine guidelines, means the quality of the website. Every search engine have their own guideline. Early i share you about onsite optimization. Lets read what search engine said.
You just created a new web site but want to pass on the search engine rankings of the old one to the new one. What is the most effective and spider/visitor friendly strategy to implement your web site redirection? You should use a 301 redirect.
Always use 301 (search engine friendly redirection)
What is a 301 redirect?
It is used when you want to redirect your web site or web pages. The code “301″ is interpreted as “moved permanently”.
I am just complete my 3 Years in search engine marketing. If some ask me how much i know about SEM. My answer is always same (little bit). I think that i search engine optimizer perform a role of minister who have to guide billions of people to right track. No one is perfect on that. Learning is always necessary. My suggestion is always same for all the SEM guise, don’t work on half of knowledge if you have little knowledge about SEM and you are not sure about the result don’t do that. Because bad knowledge is always work like a poison for a site and you loose many things. Why i am sure about this because all this my experience says.
There are many SEM guru’s write articles, press release and books on SEM. Try to learn from there experience.
Sharing you the book of Brad Callen (SEO Made Easy) for learning.
