Archive for February 2008
Web Site Redirection
Posted on: February 26, 2008
- In: redirection
- 1 Comment
You just created a new web site but want to pass on the search engine rankings of the old one to the new one. What is the most effective and spider/visitor friendly strategy to implement your web site redirection? You should use a 301 redirect.
Always use 301 (search engine friendly redirection)
What is a 301 redirect?
It is used when you want to redirect your web site or web pages. The code “301″ is interpreted as “moved permanently”.
Requirements for using a 301 redirect
- .htaccess file
How do I implement a 301 redirect?
For example non www to www
<IfModule mod_rewrite.c>
RewriteEngine On
RewriteBase /
RewriteCond %{HTTP_HOST} ^example.com [NC]
RewriteRule ^(.*) http://www.example.com/$1 [R=301,L]
</IfModule>
Save the .htaccess file to your root directory
When the search engine spiders visit your old web site or web pages, they will automatically be redirected to the new web site or web page.
Half knowledge = Bad result
Posted on: February 14, 2008
I am just complete my 3 Years in search engine marketing. If some ask me how much i know about SEM. My answer is always same (little bit). I think that i search engine optimizer perform a role of minister who have to guide billions of people to right track. No one is perfect on that. Learning is always necessary. My suggestion is always same for all the SEM guise, don’t work on half of knowledge if you have little knowledge about SEM and you are not sure about the result don’t do that. Because bad knowledge is always work like a poison for a site and you loose many things. Why i am sure about this because all this my experience says.
There are many SEM guru’s write articles, press release and books on SEM. Try to learn from there experience.
Sharing you the book of Brad Callen (SEO Made Easy) for learning.
OMCAR 2008 Conference Videos
Posted on: February 11, 2008
Failed to attend the conference. Not to Worry
For the benefit of the people who could not be part of OMCAR 2008, the whole conference was video captured. Over 6 hours of stimulating and inspiring content on online marketing careers including practical tips and guidance by leading authorities, on building a successful career in online marketing is available for sale at a very nominal price. Whether you are already a successful online professional or are looking at building a fulfilling career in the online marketing industry, you may not want to be left behind and wait till the next edition of OMCAR.
Over 6 hours of stimulating and inspiring content on online marketing careers including practical tips and guidance by leading online marketing experts, on building a successful career in online marketing. Whether you are already a successful online professional or are looking at building a fulfilling career in the online marketing industry, you may not want to be left behind and wait till the next edition of OMCAR.
Basic information about the videos:
- 3 DVDs
- Over 6 hours of Videos
- Videos Content: Mentioned below in the agenda
- Price
- India: Rs 495/- (3 DVDs) + Rs 95/- (Shipping)
- Outside India: US$ 24.95 (3 DVDs) + US$ 14.95 (Shipping)
- To purchase: Please write to info@omcareers.org with your name, contact number and location
Agenda (Video Sessions)
| Session | Speakers |
| Welcome & Introduction | Kapil Gupta (OM Careers) |
| Introduction to Online Marketing & Career Opportunities | Mahesh Murthy (Pinstorm) |
| What it takes to enter into the Online Marketing Industry? | Vivek Bhargava (Communicate2) & Dylan Thwaites (Latitude) |
| Is Online Marketing a Different World? | Harish Bahl (SITG) & Sidharth Swarup (Ishir Infotech) |
| Entrepreneurial Opportunities | Anurag Gupta (DGM India) & Manish Vij (Quasar Media) |
| Ongoing Training & Skill Development | Ravi Kabra (Havas Digital) & Ratan KK (Pinstorm) |
| Personal Branding | Raja Choudhury (C3Cube) |
| Panel Discussion: What lies in the Future of Online Marketing? | Mahesh Murthy (Pinstorm), Amar Goel (Komli) & Kiran Gopinath (Ozone Media) |
| Vote of Thanks & Wrap Up | Kapil Gupta (OM Careers) |
Google Adsense
Posted on: February 6, 2008
Sharing you a movie to easily generate the ad sense code.
If you thing that putting a add in site or blog in any direction is quite sufficient to receive good amount of money form adds. Then you are wrong.
Sharing you some useful tips to get more click on your adds
In order to prevent user confusion, Don’t add Google ads or search boxes to be published on websites that also contain other ads or services formatted to use the same layout and colors as the Google ads or search boxes on that site.
What not to do
- May not encourage users to click the Google ads by using phrases such as “click the ads,” “support us,” “visit these links,” or other similar language
- May not direct user attention to the ads via arrows or other graphical gimmicks
- May not place misleading images alongside individual ads
- May not promote sites displaying ads through unsolicited mass emails or unwanted advertisements on third-party websites
- May not compensate users for viewing ads or performing searches, or promise compensation to a third party for such behavior
- May not place misleading labels above Google ad units – for instance, ads may be labeled “Sponsored Links” but not “Favorite Sites”
- Sites showing Google ads should be easy for users to navigate and should not contain excessive pop-ups.
To generate the visitors is not the part of internet marketing. We have to design the attractive website because we need that visitors again. Web design is the first thing that your web visitors will recognize. The web design always holds the first impression of your site. Who wants to read and browse a website that is not understandable and readable? Nobody. That’s why having a great looking website does matters in promoting and generating website traffic.
Here are some do’s and don’ts tips for effective web design
- Do make a fast loading web design
- Do use a consistent look and style
- Do use readable and professional fonts
- Don’t clutter your page with unnecessary images
- Don’t create a crowded page
- Do check your site for broken links
- Don’t use dark backgrounds
Broken links
Posted on: February 5, 2008
Broken Links Will Hurt Your Search Engine Results
Search engine results are becoming more important every day as more people use the World Wide Web to find goods, services and information. One way to help your website achieve a decent ranking is by ensuring your site is free of bad links.
What Google Says About Links
When your website is ready: – Have other relevant sites link to yours. – Submit your website link or URL to relevant directories such as the Open Directory Project and Yahoo!, as well as to other industry-specific sites.
Broken Links Are Bad For Users And SEO
It is important to trade links with relevant websites. But the more sites you trade with the more difficult it becomes to detect a bad link.
Solid Links = Solid Reputation
There are several free tools are available in market in which you can check your broken links.
For example:-
Social Bookmarking
Posted on: February 1, 2008
Social bookmarking is a method for Internet users to store, organize, search, and manage bookmarks of web pages on the Internet with the help of metadata.
How Social bookmarking help us in Search Engine Optimization:-
There are social bookmarking sites out there that give do follow links. Meaning if you craft a piece of content and title it with the keyword phrase you need, you are getting a free link with the correct anchor text.
In fact, there are 100’s of sites out there you can do this at. I’m not going to give a list of all the dofollow sites I use, but check out this social bookmarking list and build your own. It simply takes time.
Social Bookmarks sites
One Way Link Building – SEO – Social Bookmarking (Video)
