Video Search Engine Optimization Tips
Posted by: Lalit Wason on: July 30, 2008
Video optimization as part of your search engine optimization efforts can be a great way for you to expose your brand to users who may have otherwise not been familar with your brand, your product(s) or your service(s).
According to websiteoptimization.com, the growth of online video has been quite explosive.
| Site | Unique Visitors (1000s) (June 2007) |
Year-over-year growth |
|---|---|---|
| 1. YouTube | 51,378 | 162% |
| 2. Google Video | 17,759 | 137% |
| 3. AOL Video | 15,687 | 114% |
| 4. Yahoo! Video | 15,473 | 405% |
| 5. vids.myspace.com | 15,281 | 69% |
| 6. MSN Video | 11,967 | 8% |
- Make sure that your video clips are relevant and informative
- SEO Video Optimization Fundamental Tip #1: Give your video a Catchy Title
- Use Video as a Portal to other Content on Your Site
- SEO Video Optimization Fundamental Tip #2: Optimize your video for Important Key Phrases
- Provide Transcripts of your Video
- Keep Your Videos to five minutes or less
- SEO Video Optimization Fundamental Tip #3: Tag Your Videos
- Brand your Video with your Logo
- Offer the Option to Embed Your Video
- SEO Video Optimization Fundamental Tip #5: Add Descriptive Meta Data
- Allow Users to Rate your Video
- Syndicate Your Video – Submit your video to RSS.
Video optimization is becoming more important as mainstream aspect to search engine optimization.
