Length of Title and Description for Google
Posted by: Lalit Wason on: August 21, 2008
Google will only display around first 60 characters of your Title tag and first 155 characters of your Description meta tag, please ensure that you are addressing the questions within the given limits.
Given that ‘Title’ and ‘Description’ play a critical role in people clicking on the Search Engine Result Pages (SERPs), you would want to take utmost care in writing the content for these tags. Your SEO results are like Ads for your webpage. Have you ever thought that similar to PPC, the SEO results for your website competes with the results of your competitors.
You may not be ranked 1st on Google for a desired keyword, still you can acquire more (and relevant) traffic (reminds you of CTR?) to your website than the site which is 1st. Provided, the content you write in the Title and Description tags is relevant to the searchers.
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August 21, 2008 at 5:58 pm
It’s true that Google only displays around 60 characters from title, but it indexes around 1100 characters. Of course if you create a very long title, will be a not good user experience. My opinion is that as long as you keep the title around 90 characters, so it will be visible in browser title, it is not a problem some points… in search engine pages results. You can see on my blog more Tips for SE friendly web design.