Archive for January 2009
Completed 70 Posts 15 Months
Posted on: January 30, 2009
- In: SEMGURU
- 2 Comments
Its very happy to share with you i am completing 70 posts in SEMGURU about search engine marketing education with in 15 Months time. I know its a long time but its vert diffcult to take some time and share our experience with all. I am not a professional blogger. I write because Search Engine Marketing is my passion.
Bye
See you on next post
Check out OMShare Taking Events Global – announces its launch with the – TiE Internet SIG Session – Delhi
Posted on: January 30, 2009
I want you to take a look at: OMShare Taking Events Global – announces its launch with the – TiE Internet SIG Session – Delhi
List of Acquisitions by Yahoo
Posted on: January 27, 2009
Yahoo!’s first acquisition was the purchase of Net Controls, a web search engine company, in September 1997 for US$1.4 million. The company’s largest acquisition is the purchase of Broadcast.com, an Internet radio company, for $5.7 billion, making Broadcast.com co-founder Mark Cuban a billionaire. Most of the companies acquired by Yahoo! are based in the United States; 47 of the companies are from the United States, and 8 are based in a foreign country. Yahoo! has acquired 56 companies.
List of some sites with their cost
| Acquisition date | Company | Business | Value (USD) |
| Sep-97 | Net Controls | Web search engine | 1400000 |
| October 8, 1997 | Four11 | Web-based email | 92000000 |
| June 8, 1998 | Viaweb | Web application | 49000000 |
| July 17, 1998 | Webcal | Calendaring software | 21000000 |
| October 12, 1998 | Yoyodyne | Direct marketing | 29600000 |
| April 1, 1999 | Broadcast.com | Internet radio | 5700000000 |
| May 28, 1999 | GeoCities | Web hosting service | 3600000000 |
| August 31, 2000 | eGroups | Electronic mailing list | 432000000 |
| January 11, 2002 | Hotjobs.com | Job search engine | 436000000 |
| June 14, 2003 | Overture Services, Inc. | Search engine marketing | 1630000000 |
| September 14, 2004 | Musicmatch Jukebox | Audio player | 160000000 |
| February 11, 2005 | Verdisoft | Computer software | 58000000 |
| March 20, 2005 | Ludicorp | Image hosting service | 40000000 |
| December 12, 2005 | del.icio.us | Social bookmarking | 20000000 |
| November 17, 2006 | Kenet Works | Mobile software | 25000000 |
| April 29, 2007 | Right Media | Online advertising | 680000000 |
| September 17, 2007 | Zimbra | Collaborative software | 350000000 |
| February 12, 2008 | Maven Networks | Video on demand | 160000000 |
SEO Events Calendar 2009
Posted on: January 23, 2009
- In: SEM Game
- 2 Comments
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JANUARY 2009
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| 11th | International Search Engine Promotion Seminars | Abu Dhabi |
| 13th | International Search Engine Promotion Seminars | Manamah, Bahrain |
| 15th | International Search Engine Promotion Seminars | Doha, Qatar |
| 22nd-23rd | Social Media Conference | Miami, Florida |
| 27th | PR, Social Networking and Blogging in Practice | The Barbican, London |
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FEBUARY 2009
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| 10th – 12th | Search Marketing Expo | Santa Clara, California |
| 17th – 20th | Search Engine Strategies (SES) | London |
| 24th – 25th | Technology for Marketing and Advertising | London |
| 26th | SEO Public Relations | London |
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MARCH 2009
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| 4th | DrupalCon | Washington D.C., USA |
| 5th – 6th | Internet Marketing Conference | Helsinki, Finland |
| 9th – 10th | Social Networking World and Mobile Social Networking Forums | London Olympia |
| 18th – 19th | 2009 Media Summit | New York, USA |
| 23rd – 25th | Adaptive Business Information Systems | Leipzig, Germany |
| 24th – 26th | Search Engine Strategies Event 2009 | New York, USA |
| 29th – April 1st | eMetrics Marketing Optimization Summit | Toronto, Canada |
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APRIL 2009
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| 20th – 24th | International World Wide Web Conference | Madrid, Spain |
| 27th – 29th | Information Technology: New Generations | Las Vegas, USA |
| 28th – 30th | Internet World | London Earls Court |
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MAY 2009
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| 12th – 13th | Streaming Media East 2009 Conference | New York, USA |
| 17th – 20th | 3rd International AAA! Conference on Weblogs and Social Media | San Jose, California |
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JUNE 2009
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| 2nd | SEO Public Relations | London |
| 2nd – 3rd | Search Marketing Expo | Seattle, Washington |
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AUGUST 2009
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| 10th – 13th | Search Engine Strategies Event 2009 | San Jose, California |
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SEPTEMBER 2009
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| TBC | Internet Marketing Conference | Vancouver, Canada |
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OCTOBER 2009
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| 5th – 7th | Search Marketing Expo East | New York, USA |
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NOVEMBER 2009
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| 15th | SEO Campixx Berlin 2009 | Berlin, Germany |
- In: SEMGURU
- 2 Comments
Registrations for the 2009 Challenge are now open!
The Google Online Marketing Challenge is a global student online marketing competition open to any higher education institution, anywhere in the world.
Developed by professors in collaboration with Google, the Challenge is a great opportunity for students to gain practical, real world online marketing experience. Students also get the excitement of competing on a global level, with the overall winners and their professor/lecturer receiving a trip to the Googleplex in Mountain View. In addition, regional winners and their professor will receive a trip to their local Google office.
The 2008 Google Online Marketing Challenge saw more than 1600 student teams from 47 countries around the world taking part in this global competition. Find out more about our 2008 winners and finalists here.
How does it work?
Student teams receive US$200 of free online advertising with Google AdWords and then work with local businesses to devise effective online marketing campaigns. Teams outline a strategy, run a campaign, assess their results and provide the business with recommendations to further develop their online marketing. Teams submit their reports and are judged by a panel of independent academics from all over the world.
Who can enter?
The Challenge is open to any higher education institution from anywhere in the world. Registrations for 2009 are now open. If you are a professor or lecturer and want your class to compete, register now!
New SEO Toolbar
Posted on: January 22, 2009
Download & Installation Instructions:
- You have to be using Firefox to get this to work. If you have not yet used Firefox go download Firefox, and then come back to this page using Firefox as your web browser.
Download here:
http://www.seobook.com/seo-toolbar
1. Produce Remarkable, Attention Grabbing Content
Everything starts with remarkable content i.e. content worth remarking on and linking to. Do you have unique, timely content? Does you content solve a problem? Does you content provide a new insight? Does you content spark controversy? Does you content start – or contribute to – a conversation?
2. Crawlability
If your content can’t be crawled, you won’t rank. Ensure your site is easily accessible to both humans and search engine spiders.
3. Build Links
Google’s algorithm is heavily weighted towards links. Beg, buy, or earn links, and rankings follow. Get your keywords into the link text. Building links also means building relationships with people. Spend a lot of time doing this, especially in the early stages.
4. Title Tag
It is debatable how much ranking value the title tag has, both it definitely has click-thru value. Your listing fights for attention with all the other links on page. What will make people click your link?
Learn the lessons of Adwords. Match your title tag to the keyword query. Solve a users problem. Arouse curiosity.
5. On-Page Content
Forget endless on-page tweaking. Largely a waste of time. Instead, keep a few keyword phrases in mind when writing. Use semantic variations of your terms in order to help catch long tail terms. Link your page to related pages, using keyword terms in the link.
Power of Online Markeitng
Posted on: January 12, 2009
How far we have come?
• 8 Billion searches are made every month
• It took 13 years for television to reach 50 Million users- it took the Internet less than 4 years
• If eBay were a country, it would be the 5th most populous country in the world behind China , India ,the U.S. and Indonesia .
• Business.com domain was sold for 7.5M US$
• YouTube (with zero revenue) was sold for 1.6B US$
Today… at Home
• Internet Ad spend in India will grow from Rs 210 crore in 2006 to Rs 2250 crore in 2009
• An IT services startup bags .25M US$ deal through internet
• A product startup acquires over 100 enterprise customers including Fortune 500’s without any meeting
• A 2 year old used cars seller site drives over 200,000 visitors per month
• A single person company in Mumbai makes over25,000 US$ per month
What’s the opportunity for us?
A Level Playing Field
• Timeless
• Location Independent
• Can be fitted in any-budget
Being Online is NOT an Option
Your customers and competitors are already online. Do you want to be left behind?
What should we do?
• Online Marketing
What is Online Marketing?
Online marketing is a way to get your product/service/brand out there to the World Wide Web of customers/users.
Is it only Sales & Marketing?
• Customer Satisfaction
• Branding
• Market Differentiation
• Hiring
• Productivity
• Market Research
• Procurement/Logistics
What does it include?
• Search Engine Optimize (SEO)
• Pay Per Click (PPC) Advertising
• Email Marketing
• Affiliate Marketing
• Online Public Relation (PR)
• Blogging
• Community Building
New World
• Direct to Customer
• Any Time
• Any Reason
• Cost Effective (and even FREE 
)
• Measurability
How can we implement?
• In-house
• Outsourced
How much will it cost?
Different Business Models
• Fixed Cost
• Lead Based
• Revenue Sharing
List of Acquisitions by Google
Posted on: January 6, 2009
Google’s largest acquisition is the purchase of DoubleClick, an online advertising company, for US$3.1 billion. Because of the size of the acquisition, United States antitrust regulators took nearly a year to investigate the deal and clear it for approval. The majority of the companies acquired by Google are based in the United States, and in turn, a large percentage of these companies are based in or around the San Francisco Bay Area.
Google has acquired 54 companies as of now.
List of some sites with their cost
| Company | Business | Cost in Dollars | Acquisition date |
| Applied Semantics | Online advertising | 102,000,000 | Apr-03 |
| BaiduA | Chinese language search engine | 5,000,000 | 23-Jun-04 |
| Current Communications Group | Broadband internet access | 100,000,000 | 7-Jul-05 |
| AOLB | Broadband internet access | 1,000,000,000 | 20-Dec-05 |
| dMarc Broadcasting | Advertising | 102,000,000 | 17-Jan-06 |
| YouTube | Video sharing | 1,650,000,000 | 9-Oct-06 |
| Endoxon | Mapping | 28,000,000 | 18-Dec-06 |
| XunleiC | File sharing | 5,000,000 | 4-Jan-07 |
| Adscape | In-game advertising | 23,000,000 | 16-Feb-07 |
| DoubleClick | Online advertising | 3,100,000,000 | 13-Apr-07 |
| FeedBurner | Web feed | 100,000,000 | 3-Jun-07 |
| GrandCentral | Voice over Internet Protocol | 45,000,000 | July 2, 2007 |
| Postini | Communications security | 625,000,000 | 9-Jul-07 |
| Begun | Online advertising | 140,000,000 | 18-Jul-08 |
| Omnisio | Online video | 15,000,000 | 30-Jul-08 |
