SEMGURU – A Web 2.0 Blog

MSN Demographics Prediction

Posted on: November 13, 2007

You can use MSN adCenter technology to predict a customer’s age, gender, and other demographic information according to his or her online behavior-that is, from search queries and webpage views. General Distribution is the breakdown by age of MSN Search users-based on a one-month MSN Search log-regardless of search query used. Predicted Distribution is the predicted breakdown by age of MSN Search users for a single search query, based on the adLabs predictive model.

MSN Demographics Prediction

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