SEMGURU – A Web 2.0 Blog

Video Search Engine Optimization

Posted on: December 30, 2008

What is Video SEO? “Simply put, Video SEO is the art and science of ensuring that your video content attracts as much traffic as possible.” – blinkx Options for Online Video SEO
• Hosted – Website Video SEO – Optimization of video content that is on your website
• Posted – Video Sharing SEO – Optimization of video content uploaded to video sharing sites, social media, etc…

* Benefits of Posted Video SEO Strategy: When your goal is to generate video views Benefits:
• Take advantage of a large audience and viral social nature of video sharing sites
• Video sharing sites have simplified search algorithms and are easier to “game”
• Take advantage of pre-established authority and PR – easy way to get into Organic/Universal Search w/thumbnails. Youtube, Revver, metacafe, etc…
• Can use this strategy with or without a website presence

* Benefits of Website Video SEO (hosted) Strategy: When your goal is to generate traffic to your website & your video content Benefits:
• Control over on-page text, encoded metadata, user-experience, etc…
• Control over monetization/advertising
• Generate traffic to your website
• While you can currently dominate the SERPs with “carpet bombing,” posted strategies, this may go away with duplicate content filtering in the future

* Benefits of Website Video SEO (hosted) Direct traffic to site Links back to site

* Video Search Engine Traffic Trends Video discovery via search is on the rise
• 29% of video discovered on social video sharing sites in 2008 – vs. 36% in 2007
• 29% of videos discovered via search engines in 2008 – vs. 22% in 2007

* Google Universal Search May 2007 – Google Launches Universal Search initiative to integrate listings from its news, video, images, local and book search engines into Google SERPS

* How Does Video Affect Website SEO? + On the positive side…
• Videos generate interest, buzz, inbound links, and website traffic = Better rankings – On the negative side…
• Search engines are not YET able to “read” actual video content
• Video search engines need to be told what a video is about using on-page text and metadata

* Google Video Sitemaps – XML Where Do Videos Submitted Via XML Sitemaps Appear?
• \”…when you submit a Video Sitemap to Google, we will make the included video URLs searchable on Google Video.\”
• BUT …they continue on \”…in addition, your video may also appear in other Google search products.

* ReelSEO.com is a website dedicated to providing unique insight and informative articles on the ever-growing use of online video marketing and video search engine optimization (video SEO) Visit http://www.ReelSEO.com for tons of news and tips about Video SEO Please subscribe to our feed and check out our ReelSEO podcasts on iTunes Other Resources
http://seowiki.blinkx.com
http://search.yahoo.com/mrss
http://www.google.com/support/webmasters/bin/topic.py?topic=10079 – or just search “Google video sitemaps” in Google”

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2 Responses to "Video Search Engine Optimization"

[…] Here is the original: Video Search Engine Optimization « Search Engine Marketing Education […]

[…] unknown wrote an interesting post today onVideo Search Engine Optimization « Search Engine Marketing EducationHere’s a quick excerptReelSEO.com is a website dedicated to providing unique insight and informative articles on the ever-growing use of online video marketing and video search engine optimization (video SEO) Visit http://www.ReelSEO.com for tons of news and tips … […]

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