SEMGURU – A Web 2.0 Blog

Power of Online Markeitng

Posted on: January 12, 2009

How far we have come?

• 8 Billion searches are made every month

• It took 13 years for television to reach 50 Million users- it took the Internet less than 4 years

• If eBay were a country, it would be the 5th most populous country in the world behind China , India ,the U.S. and Indonesia .

• Business.com domain was sold for 7.5M US$

• YouTube (with zero revenue) was sold for 1.6B US$

Today… at Home

• Internet Ad spend in India will grow from Rs 210 crore in 2006 to Rs 2250 crore in 2009

• An IT services startup bags .25M US$ deal through internet

• A product startup acquires over 100 enterprise customers including Fortune 500’s without any meeting

• A 2 year old used cars seller site drives over 200,000 visitors per month

• A single person company in Mumbai makes over25,000 US$ per month

What’s the opportunity for us?

A Level Playing Field

• Timeless

• Location Independent

• Can be fitted in any-budget

Being Online is NOT an Option

Your customers and competitors are already online. Do you want to be left behind?

What should we do?  

• Online Marketing

What is Online Marketing?

Online marketing is a way to get your product/service/brand out there to the World Wide Web of customers/users.

Is it only Sales & Marketing?

• Customer Satisfaction

• Branding

• Market Differentiation

• Hiring

• Productivity

• Market Research

• Procurement/Logistics

What does it include?

• Search Engine Optimize (SEO)

• Pay Per Click (PPC) Advertising

• Email Marketing

• Affiliate Marketing

• Online Public Relation (PR)

• Blogging

• Community Building

New World

•  Direct to Customer

•  Any Time

•  Any Reason

•  Cost Effective (and even FREE :))

•  Measurability

How can we implement?

•  In-house

•  Outsourced

How much will it cost?

Different Business Models

• Fixed Cost

•  Lead Based

•  Revenue Sharing

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1 Response to "Power of Online Markeitng"

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