Archive for the ‘onsite optimization’ Category
1. Produce Remarkable, Attention Grabbing Content
Everything starts with remarkable content i.e. content worth remarking on and linking to. Do you have unique, timely content? Does you content solve a problem? Does you content provide a new insight? Does you content spark controversy? Does you content start – or contribute to – a conversation?
If your content can’t be crawled, you won’t rank. Ensure your site is easily accessible to both humans and search engine spiders.
3. Build Links
Google’s algorithm is heavily weighted towards links. Beg, buy, or earn links, and rankings follow. Get your keywords into the link text. Building links also means building relationships with people. Spend a lot of time doing this, especially in the early stages.
4. Title Tag
It is debatable how much ranking value the title tag has, both it definitely has click-thru value. Your listing fights for attention with all the other links on page. What will make people click your link?
Learn the lessons of Adwords. Match your title tag to the keyword query. Solve a users problem. Arouse curiosity.
5. On-Page Content
Forget endless on-page tweaking. Largely a waste of time. Instead, keep a few keyword phrases in mind when writing. Use semantic variations of your terms in order to help catch long tail terms. Link your page to related pages, using keyword terms in the link.
Just a simple extension to highlight links in a page according to nofollow / dofollow status.
Download Firefox extension to check nofollow / dofollow status
Highlights links in a document and color codes them according to follow / nofollow
You can also search do follow blogs with some of the search bar
How to Remove No follow From
Learn how to do on page search engine optimization.
Page Title Optimization
This 5 minute and 35 second video discusses how to optimize page titles, including…
- creating page titles that improve rankings for important keywords
- differentiating yourself from the competition
- creating a clickworthy title
- and more…
Click here to watch more video on Onpage SEO
If you aren’t familiar with the term Geo Targeting, it’s the method used by search engines to determine where you’re searching from, so they can provide you with (what they think) are the best search results or ads based on your location (ie. country, region/state, city, post/zip code etc.)
How do they do this?
By looking at a number of factors, such as:
- Country-specific domain name – eg. .com or .com.au or .co.uk etc. etc.
- Where your site is hosted – be careful with this as a lot of hosting providers may have their offices in one country, but use servers and equipment based overseas
- Language used in your website content – even things like UK English vs. US English can make a difference due to spelling and colloquialisms
- Inbound Links to your site – are they mainly from other Australian websites, US sites, UK sites etc.
- Listing of your address / location / phone number on your website
- Location of people who look at your site – if your site has more traffic from Australian visitors it is likely to rank better in Google.com.au than it would in Google.com
7 Simple Geo Targeting Tips for Your Site
Knowing the above information makes it a lot easier to perform a Geo Targeting audit on your site. Here are the things I would do:
- If you run an Australian website and your main customers / clients are other Australians, spend the few extra dollars and buy a .com.au domain name. If you’re targeting clients in the UK, buy a .co.uk. etc. etc.
- Apply the same logic (as above) to the web hosting – spend a few extra dollars to have your website hosted in the country that you are targeting.Be sure to check that your hosting provider uses equipment based in your country too. If you still aren’t certain you can check their IP’s using SEOmoz’s IP Location Tool.
- Take the time to check your spelling and use the type of wording your clients will understand and are familiar with.For example the term swimwear, swimsuit, beachwear, cozzies, bathers and togs all mean the same thing but people in Queensland, Australia (where I’m from) rarely use the term bathers or cozzies – we wear ‘togs’.
- An inbound link is like a personal referral or testimonial for your website. Having links from other relevant local sites will be far more valuable with Geo Targeting than having lots of inbound links from overseas sites.
- Submit your site to local business and local search directories – this can often be one of the easiest methods of attracting local links and local traffic.As a rule-of-thumb, just make sure the directory presents well and that you are comfortable being listed amongst the other sites that are in the directory. If you think the directory isn’t great quality, you’re probably right and it should be avoided.
- Mention your address, location and contact details in the footer of each page – this is one of the easiest things to do which can help tell your clients and the search engines that you are a local business.The only time this doesn’t really help is if you have offices in multiple locations. Mentioning a dozen countries / cities in the footer won’t do much for your local profile in each of those places. If this is the case you should build separate sites (or at the very least separate pages) for each location.
- Build your brand locally as you will usually rank well for your business name before you’ll start ranking for more competitive terms.Ensure you promote your site through off-line advertising methods, which can be as simple as including your website on your business cards, letterheads and other corporate stationary.
This will help you gain local search traffic and as mentioned above, if your site has more traffic from Australian visitors it is likely to rank better in Google.com.au than it would in Google.com.
These basic search engine optimization (SEO) strategies for all bloggers can help to increase your blog rankings on major search engines. Follow them routinely, and you will achieve consistently higher volumes of traffic to your blog.
- Know all your keywords and keyphrases and use them effectively on your blog.
- When designing and building your blog, make sure that your keywords and keyphrases are included in your blog headings and sub-headings.
- Use only high quality, unique and fresh content on your blog. Duplicate content can result in your blog being penalized by search engines.
- Submit your blog to blog directories both in your niche and in general directories as well.
- Create links with other related blogs.
- Blog regularly using fresh, unique content and the keywords and keyphrases for your niche.
- Use Social Bookmarking for your blog
- Discuss about your blog and their content in relevant forums.