SEMGURU – A Web 2.0 Blog

microsoft-ad-center-publisher google-adasense

Google and Yahoo! both increase Internet search engine market share with their own advertising programs Google AdWords and Yahoo! Search Marketing respectively. Similarly, Microsoft Corporation also increases Internet search engine marketing through Microsoft Advertising and Microsoft adCenter. Google collected majority part of Internet advertising marketing by launching a publisher program which is popularly called as Google AdSense. Similarly, Yahoo! follows Google’s route by launching Private Beta publisher program Yahoo! Publisher Network (YPN). Google and Yahoo! is increased Internet advertising market share with their companies’ sites as well as publishers’ websites. Microsoft also increased Internet advertising market share with Microsoft’s sites as well as partners’ websites.

Microsoft adCenter collects interesting publisher details including their present participating publishers programs. Microsoft shows below advertising programs in publisher application to know the new publishers’ present publisher programs.

1. Google AdSense
2. Yahoo! Publisher Network
3. Kanoodle
4. Quigo


Well not quite a Google Toolbar, but as close as we can get with no plugin API. Also this has a lot of the functionality of the SEOQuake addon for Firefox, so if your a webmaster or SEO these can be pretty useful for Chrome.

They are used just like bookmarks, so create a new bookmark, name it something self explanitory and for the URL place the corresponding code. Until we get real webmaster or SEO tools for Google Chrome these do a pretty good job of getting around the problem.

Google Cache

javascript:void((function(){var%20a=location.href. replace(/^http%5C:%5C/%5C/(.*)$/,”$1″);location.href=””+escape(a);})())

Google Links

javascript:void((function(){var%20a=location.href. replace(/^http%5C:%5C/%5C/(.*)$/,”$1″);location.href=””+escape(a);})())

Google site

javascript:void((function(){var%20a=location.href. replace(/^http%5C:%5C/%5C/(.*)$/,”$1″);location.href=””+escape(a);})())

Google Images from Site

javascript:void((function(){var%20a=location.href. replace(/^http%5C:%5C/%5C/(.*)$/,”$1″);location.href=””+escape(a);})())

Google Info

javascript:void((function(){var%20a=location.href. replace(/^http%5C:%5C/%5C/(.*)$/,”$1″);location.href=””+escape(a);})())

Related Sites/Pages

javascript:void((function(){var%20a=location.href. replace(/^http%5C:%5C/%5C/(.*)$/,”$1″);location.href=””+escape(a);})())


Google Chrome launch has a new beta

What Google claim about his new beta version. it’s 25% faster on our V8 benchmark and 35% faster on the Sunspider benchmark than the current stable channel version and almost twice as fast when compared to our original beta version.


This product allows a person to store transcripts of voicemail phone messages in their email (gmail) inbox and also makes it possible to find a specific information within a phone message as its converted into a text based email conversation.

This is inline with Googles strategy to organize all the worlds information and make it accessible.


* Call screening – Announce and screen callers
* Listen in – Listen before taking a call
* Block calls – Keep unwanted callers at bay
* SMS – Send, receive, and store SMS
* Place calls – Call US numbers for free
* Taking calls – Answer on any of your phones
* Phone routing – Phones ring based on who calls
* Forwarding phones – Add phones and decide which ring

This product is currently open to Grand Central Users only and the features of the same can be looked up here. Its not difficult to imagine how effective this would be for business users in India.


Today, I’m pleased to share some exciting news about Inquisitor – the pioneering instant search experience that brings instant web search and suggestions to your browser search box. Inquisitor originally had been available exclusively for the Safari browser on Mac OS X, but as of today it is now also available (in beta form) for both Firefox (on Mac and PC) and Internet Explorer 7/8 (on Windows XP and Vista).

Naturally, we want our instant results to be as “instant” as possible, so this is a fantastic development. We’ve also fully transitioned our keyword suggestions & autocompletion technology to Yahoo’s with the end result being more relevant and useful suggestions.


About Google Health

Google Health allows you to store and manage all of your health information in one central place. And it’s completely free. All you need to get started is a Google username and password.

Google believes that you own your medical records and should have easy access to them. The way we see it, it’s your information; why shouldn’t you control it?

* Keep your doctors up-to-date
* Stop filling out the same paperwork every time you see a new doctor
* Avoid getting the same lab tests done over and over again because your doctor cannot get copies of your latest results
* Don’t lose your medical records because of a move, change in jobs or health insurance
* Share your health information securely with a family member, caregiver, or doctor

With Google Health, you manage your health information, and you can access it anywhere, at any time.


*  Build online health profiles

*  Import medical records from hospitals and pharmacies

*  Share your health records

*  Explore online health services

Browse the online health services directory to find services that are integrated with Google Health that can help you better manage your health needs.



Microsoft has announced today at CeBIT the expanded commercial availability of its Surface machines.

Up until now Microsoft Surface, the computing platform that responds to natural hand gestures and the like, has only been available to purchase from the US and Canada.

Now it is being made available to buy in 12 markets in Europe, Middle East and Africa (EMEA), including France, Germany, United Arab Emirates and the UK.

As with the Surface machines available from the US and Canada, the devices are still only available for commercial businesses.


Give your computer a new lease of life in just a few minutes

Free up hard drive space

The very first thing to do is check whether your hard drive has enough free space. If it’s completely full, your PC will crawl. The general rule of thumb is to leave at least 15-20 per cent of your hard drive empty, so if you have a 500GB hard drive, you should keep at least 60-70GB of space free.

Start by removing any installed programs that you no longer use. You can do this by going to Start > Control Panel > Programs > Uninstall a program. Click any programs you want to remove, and select Uninstall/Change.

If you’re struggling to find those last few gigabytes, then it’s worth doing a disk cleanup. This will get rid of all the unnecessary files that have been left on your PC after you’ve been surfing the web or when a program has crashed. Windows Vista comes with a pretty good tool for cleaning things up as standard (Start > Disk Cleanup) but there are other programs available that do a more thorough job.

CCleaner scans your hard drive and automatically removes anything you don’t need. Depending on how old your PC is, you can expect to gain, at the very least, one or two gigabytes of extra space.

If you’re willing to go one step further, you could consider deleting your System Restore points, as each of these take up a lot of space. You obviously want a recent one, but the rest aren’t really needed. To do this, you need to open the Disk Cleanup utility, and when prompted select Choose to clean files from all users of this computer. Then, in the More Options tab, click Clean up underneath the System Restore and Shadow Copies option.

Once you’ve had a good tidy, now’s a great time to give your hard drive a re-jigging. If your hard drive is fragmented, it will take much longer to open files or programs. Click Start, type disk defragmenter and then click Defragment now.

Speed up boot times

One of the most common gripes with Windows Vista is the time it takes to start up when you turn on the PC. One of the biggest factors in a lengthy start-up time is the number of programs that load during this time. You can easily speed up your start-up time by removing anything you don’t need.

Click Start and type msconfig. In the System Configuration window that appears, select the Startup tab. This will show you all the programs that are opening when you turn on your PC. Clear the check box of each program you want to remove from the startup and click Apply.

You can improve the overall speed of Windows Vista by removing the eye-candy that makes it look so nice: Windows Aero. This is especially pertinent to those who have slow graphics cards – the kind you get with basic desktop PCs and laptops. Turning it off is easy – right-click the desktop and choose Properties > Aero off. If you turn off the Windows Sidebar as well, you’ll get even better performance

Add more memory

The first thing you should consider doing to give your PC a big speed boost is to upgrade the memory. If it’s only got 1GB installed, it will probably be pretty sluggish, but for just £15 you can upgrade this to 2GB – which is the minimum you really need to run Windows Vista smoothly.

Go one step further and install 4GB (2 x 2GB sticks) and you’ll be rewarded with a PC that feels brand new. Memory is dead easy to install; it will take you the best part of five minutes to remove your old memory and put some new stuff in.

To make sure you get the right memory for your PC, run the Crucial System Scanner. Chances are it will be of the DDR2 kind if your PC isn’t more than a couple of years old.


Get the Good Ads on your facebook apps to maximise your profits


Google is taking a multi-pronged approach when it comes to winning over the hearts and minds of Facebook developers. We already know that it will attempt a direct appeal to get developers to come over to Google’s side and create social applications via its OpenSocial APIs. But Google is also trying to convince Facebook developers to use Google’s new pay-per-action ads (still in beta) to get more people to install their apps on Facebook. Google’s AdSense team is specifically targeting Facebook developers with an invitation to its pay-per-action beta program (reprinted beow).

A pay-per-action (PPA) ad only costs the advertiser something if a specific action is taken by a consumer—in this case, installing a Facebook app or going to a developer’s application page on Facebook, where the developer can make money showing his or her own ads. For the most part, it seems these PPA ads will appear on Google itself or on sites elsewhere on the Web that are part of the AdSense network. Thus they will (ironically) drive more traffic to Facebook.



Google has finally fleshed out its Google Sync to work beyond just BlackBerry handsets – enabling (most) smartphone (and iPod touch) users the ability to perform bi-directional syncing of Google contacts and calendars. Today’s update adds support for iPhone OS, Windows Mobile, and any phone with SyncML support.

Google provides specific usage instructions for the following platforms: iPhone (including iPod touch), BlackBerry, Nokia S60, Nokia standard, Sony Ericsson, and Windows Mobile.  That’s pretty much all there is to it.  An official app.  Contact syncing.  Calendar syncing

Supported phone

* iPhone
* BlackBerry
* Nokia S60
* Nokia standard
* Sony Ericsson
* Windows Mobile


To make your life easier, google are introducing Google Ad Planner, a research and media planning tool that connects advertisers and publishers. When using Google Ad Planner, simply enter demographics and sites associated with your target audience, and the tool will return information about sites (both on and off the Google content network) that your audience is likely to visit. You can drill down further to get more detail like demographics and related searches for a particular site, or you can get aggregate statistics for the sites you’ve added to your media plan.

I highly suggest signing up for the beta and taking this very powerful tool for a test drive because it totally kills Alexa, Compete, and Quantcast. I am not sure how Google measures the traffic because they are a third party and they can’t actually track users unless they are directly auditing ALL users of a website.


GMail team announced the addition of a new feature in the Gmail Labs – a Task Manager, or to do list. It’s quite an elegant little feature, when it and the rest of GMail work. Below we’ve got a two minute video tour that shows how the feature works, in case Gmail is down for you and you can’t see it for yourself!

To turn on the task manager for yourself, click on the settings link in your Gmail, then go to labs, enable Task Manager and then scroll to the bottom of the page to save your changes

To enable Tasks, go to Settings, click the Labs tab (or just click here if you’re signed in). Select “Enable” next to “Tasks” and then click “Save Changes” at the bottom. Then, after Gmail refreshes, on the left under the “Contacts” link, you’ll see a “Tasks” link. Just click it to get started.

Tasks in Gmail Labs for your phone also

Keep track of what you need to do with this simple list that’s with you everywhere you go.


The NVIDIA® Tegra™ 600 Series products are the smallest, most advanced, and most highly integrated visual computers-on-a-chip. Featuring unprecedented multimedia functionality—including HD 1080p video and advanced 3D technology—and delivering 10× the power efficiency of competition, Tegra 600 Series products deliver the ultimate visual experience on a broad range of connected devices.


Tegra 600

* Processor and Memory Subsystem
o ARM11 MP Core @ 750 MHz
o 32-bit LP-DDR
o NAND Flash support
* HD AVP (High Definition Audio Video Processor)
o 1080p H.264 and VC-1 AP Decode
o 720p H.264 encode
o Supports multi-standard audio formats, including AAC, AMR, WMA, and MP3
o JPEG encode and decode acceleration
* ULP GeForce
o OpenGL ES 2.0
o Programmable pixel shader
o Programmable vertex and lighting
o Advanced 3D/2D graphics
* Imaging
o Up to 12 megapixel camera sensor support
o Integrated ISP
o Advanced imaging features
* Display Subsystem
o True dual-display support
o Maximum display resolutions supported:
+ 1080p (1920×1080) HDMI 1.3
+ WSXGA+ (1680×1050) LCD
+ SXGA (1280×1024) CRT
+ NTSC/PAL TV output

The first NVIDIA Tegra 600 Series-based devices are expected to Launched in mid-2009.


NDTV tie up with 2-3 Companies recently. They are planning to expand their network in Online World. Besides for such tie ups NDTV has been launching their own wesites,But since 2 years now NDTV has been following a tie up strategy where it has been creating verticals through tie ups with players like Careerbuilder (NDTVJobs), Ixigo (NDTVTravel) and NDTVAnswers ( ) Now defunct.

Some others new NDTV Ventures

ndtv doctor

ndtv doctor




Now Advertising on TV just got easier with Google TV Ads

Google’s all-digital, user-friendly interface allows you to launch and manage your TV ad campaigns in minutes. Buy five networks or fifty − no forced bundling means that you can choose the networks that are right for you and try new networks without commitment. And as you learn what’s working with viewers, adjust your campaign accordingly with just a few clicks of the mouse

Sample TV Ads from the Ad Creation Marketplace


Google has added an experimental feature to Gmail that automatically lets the recipient of your e-mails know where you penned your missive. New Gmail feature lets the recipients of your e-mails know where you were when you wrote to them.

To try it, turn on Location in Signature from the Labs tab under Settings, then go to your signature preferences and check the box next to “Append your location to the signature.”

It’ll use your public IP address to determine your location, so it may not always be that accurate. For example, if you’re at Heathrow airport, IP detection may put you in Germany. If you want more accurate location detection, make sure your browser has a version of Gears that supports the location module. That way, Gears can make use of wi-fi access point signals to recognize that you’re actually in London.




Affle launches SMS 2.0 Services in India

Colours are everywhere – on our clothes, shoes, watches, music players, and mobiles. So, why not spread that colour through your SMSes also? No more boring old black and white SMSes. Upgrade to the Next Generation of SMS and fill your world with colour

Your SMS will be shouting for the recipient’s attention with its bright citrus orange background. Yep! With SMS2.0, you can choose the background colour for your SMS. So, be different. No more washed out whites for you.

With SMS2.0, you can compose a text message in colour by simply selecting the Text Colour option.



WATBlog Panel on Entrepreneurship In Digital Media – Opportunities & Challenges is being organised at NMIMS College in Mumbai on 20th February, 2009. This is in association with the Ecell of NMIMS University

The panelists are:
1. Alok Kejriwal – CEO
2. Beerud Seth – Co-founder & CEO of Webaroo
3. Mahesh Murthy – Founder and CEO of Pinstorm
4. Sameer Guglani – Founder – Morpheus Ventures

They aim to answer the following questions via the panel:

1. Digital Media In India – What are the ripe opportunities?
2. Digital Media In India – What are the big challenges?
3. What it takes to build a scalable digital media company?
4. What skill sets are required to build a great team for a digital media company?
5. Role of Investors/Mentors & Funding
6. Future growth prospects and Advice to aspiring & Existing entrepreneurs

The panel would be followed by a Mixer and Dinner.

There are limited seat so Register NOW!


New! in Earth 5.0 (beta)

Google Earth is one truly amazing piece of software, and I am glad that I am alive to actually see it work – something our ancestors could not, having to settle for maps instead of turning on a computer to view other parts of the world from the comfort of their air-conditioned room. Well, there is no reason for Google to rest upon their laurels, which leads us to an improvement on their project by offering a new feature to users – allowing us to dive beneath the water surface to explore underwater terrain in 3D while browsing ocean-related content courtesy of leaders in ocean science and advocacy. Personally, I think the entire effect would be much more pronounced if Google included some sort of Trash-o-Meter to indicate which segments of the earth’s water are polluted so that more awareness can be raised among the current generation to prevent further degradation of our seven seas.


Google now aims to educate Indians about power of Internet with its ‘Internet Bus‘.

The Internet-enabled bus will focus on the four themes – education, information, communication, and entertainment. It will be loaded with useful and informative content in English and Tamil. Google said it will showcase how the Internet can make everyday life simple through services like search, email, social networking, maps and others.

The bus project took off from Chennai yesterday and will reach Vellore tomorrow and will cover numerous cities in Tamil Nadu over the next month and a half.

You can visit the Internet Bus Project website to see when the bus will visit your city; get regular updates.


03 Feb Chennai
05 Feb Vellore
06 Feb Krishnagiri
07 Feb Salem
11 Feb Erode
12 Feb Tiruppur
14 Feb Coimbatore
18 Feb Dindigul
19 Feb Madurai
23 Feb Tirunelveli
25 Feb Nagercoil
27 Feb Tuticorin
02 Mar Pudukkottai
03 Mar Tiruchirappalli
06 Mar Thanjavur
08 Mar Kumbakonam
10 Mar Neyveli
12 Mar Cuddalore

13 Mar Tiruvannamalai


The revolutionary iPhone can now be yours on easy monthly installments. So rush to a Vodafone Store, not the closest ATM.
EMI offer is available on the following credit cards:



To know more about the iPhone features and voice & data plans, click here


It is evident that the iPhone success does not allow other mobile phone producers to live in peace. Nokia is among them.

According to Nokia, in the nearest future the “iPhone killers” line will be enriched with one new model from the famous Finnish company – Nokia N98. Regardless of the loud Nokia announcements that iPhone cannot be the rival of the N series smartphones, the company is in the process of preparing a reasonable answer to the “apple” bestseller. As it can be clearly seen by its design N98 resembles very much with the iPhone, but according to many technical features new smartphone from Nokia is even better than its rival.

Nokia N98 technical features:

* Built in 7,2 mega pixel camera with Carl Zeiss optics(5x optical and 20x digital zoom)
* 3,5 inches sensor VGA display reflecting 16 million colors
* Built in GPRS receiver
* OS Symbian S70 3rd version
* Graphic speed advancer
* Bluetooth, Wi-Fi b/g/n, HSDPA

N – 99 is also coming shorly in market



This was bound to happen, right? Indian politicians will now try their luck by campaigning online. LK Advani made his move by launching a fully blown website and blog on November 8, 2008. What is worth noticing is the utilization of Google Adwords for promotion of Advani’s web presence, which I am sure has got his website a lot of traction.

Personal Web Site: The website

Personal Blog: The website

Best of luck for BJP :Bharatiya Janata Party


Vodafone bringing BlackBerry Storm to India

‘Press and get impressed’- goes the BlackBerry Storm tagline and the latest smartphone from BlackBerry really got lots in its kitty to leave you impressed.

Leading telecom operator Vodafone Essar and Research in Motion, the Canadian maker of the BlackBerry family of smartphones, have jointly launched ‘Blackberry Storm’ in the Indian market.

Targeted at business and consumer markets, the newly launched device would be available in India from 15 January 2009.

“The BlackBerry Storm offers easy access to voice and email, a range of social media applications, multimedia content, satellite navigation and many other services on the move in a single device.”

The phone blends communications and multimedia functions, and features a clickable touch screen, multi-media features such as music, browsing, Sat Nav, Video and social network messaging.

The touch screen measures 3.25 inches with 480 x 360 resolution 184 ppi. With a 3.2-megapixel camera able to record video, the Storm outclasses the iPhone’s lens.

Vodafone is likely to offer ‘Storm’ for Rs 27,990.


It is really efficient when you perform multiple task while staying in a single browser window. Gmail has done extremely well to provide it’s users who frequently label their messages and have saved searches with the feature of multi-pane viewing. And now doubt, the upgrade is proving to add efficiency to Gmail.


To enable the Gmail multi-pane viewing feature Gmail account users have to first activate Gmail Labs from their account, and then enable ‘Multiple Inboxes’ from the provided list of Labs option. Further, to set up the panes, Gmail account users have to go to Gmail settings menu and then select “Multiple Inboxes” (only after you have enabled them).

From there, Gmail account users can create up to five different panes. Not only this, Gmail account users can label each of their pane with a different code. This can be done manually by entering the desired code in the ‘label options’.


Sponsored Links On Google Image Search Results

Google announced that it would begin experimenting with display ads on its popular Image Search, which it has largely been unable to monetize – in 2006 the company estimated that it was missing out on $200 million a year because it wasn’t including ads in search results, and that number has almost certainly gone up since then. Google has previously tried to incorporate text ads into results, but abandoned the practice after seeing a marked decline in traffic.


The paid search listings that appear on Image Search results are not the same as those on the Web Search results page. The reason behind the difference in ads delivered is not yet clear. The ad copy of the ads that are common to both is the exact same, which makes one think that Google has some other selection criteria for delivery of these ads.

The presentation of the Sponsored Links above the organic search results here is different from that on the Web Search pages. The 4-line ad format with 3 ads placed side-by-side in the images results looks better than the 2-line format with 3 ads placed one below the other on regular search results as the organic image results are also shown side-by-side rather than one after another.

Why Google hasn’t done this earlier is a question worth asking.


Sony Vaio P Series

Go everywhere with VAIO P, the Pocket Style PC. You can surf the Web or play songs quickly by “instant mode”. Video chat and Blog, even when you’re on the go. And count on its premium design to turn heads while fitting into any occasion.

  • Genuine Windows Vista® Home Premium
  • 8.0 (20.3 cm) wide (UWXGA: 1600 x 768)
  • 64 GB (Serial ATA) Solid State Drive
  • Instant Mode
  • Bundled noise canceling headphones
  • Integrated Wireless LAN IEEE 802.11b/g/Draft n

HP Mini 1000


HP has revealed that their Mini 1000 Mi Edition netbook will have Ubuntu OS pre-loaded. To make things interesting, HP revealed a new custom Ubuntu Linux user interface for their Mini 1000 Mi Edition netbooks. The price of the HP Mini 1000 Mobile Internet (Mi) netbooks starts from $380 (Rs. 18, 000).


Faster & easier

Windows 7 was built around your feedback, so you’ll see a lot of things you’ve asked for. You asked us to make everyday tasks faster and easier, make your PC work the way you want it to, and make new things possible. And that’s exactly what we’re doing. See how it’s coming to life.

Improved taskbar and full-screen previews

Jump Lists

The new Jump List feature. It’s a handy way to quickly reach the files you’ve been working with. To see the files you’ve used recently, just right click on the icon on your taskbar. So right-clicking on the Word icon will show your most recent Word documents.

Faster, more responsive performance

Windows 7 starts up, shuts down, resumes from standby, and responds faster. You’ll have fewer interruptions and can recover more quickly from problems when they do occur because Windows 7 will help you fix them when you want.

More details Visit – Microsoft Windows 7 Website


The handset will be wi-fi and 3G enabled and has built-in support for YouTube.

The phone that’s built for the internet

* High speed 3G internet, a 3 inch touchscreen and QWERTY keyboard will revolutionise your mobile surfing – you’ll wonder what you ever did without it…
* All your favourite Google™ services are already on board – search, IM, email and maps with GPS.
* It’s the first phone with Android Market™ so you can download the applications you want.

More details visit –

July 2020




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