SEMGURU – A Web 2.0 Blog

Posts Tagged ‘search engine optimization

1. Produce Remarkable, Attention Grabbing Content

Everything starts with remarkable content i.e. content worth remarking on and linking to. Do you have unique, timely content? Does you content solve a problem? Does you content provide a new insight? Does you content spark controversy? Does you content start – or contribute to – a conversation?

2. Crawlability

If your content can’t be crawled, you won’t rank. Ensure your site is easily accessible to both humans and search engine spiders.

3. Build Links

Google’s algorithm is heavily weighted towards links. Beg, buy, or earn links, and rankings follow. Get your keywords into the link text. Building links also means building relationships with people. Spend a lot of time doing this, especially in the early stages.

4. Title Tag

It is debatable how much ranking value the title tag has, both it definitely has click-thru value. Your listing fights for attention with all the other links on page. What will make people click your link?
Learn the lessons of Adwords. Match your title tag to the keyword query. Solve a users problem. Arouse curiosity.

5. On-Page Content

Forget endless on-page tweaking. Largely a waste of time. Instead, keep a few keyword phrases in mind when writing. Use semantic variations of your terms in order to help catch long tail terms. Link your page to related pages, using keyword terms in the link.

How far we have come?

• 8 Billion searches are made every month

• It took 13 years for television to reach 50 Million users- it took the Internet less than 4 years

• If eBay were a country, it would be the 5th most populous country in the world behind China , India ,the U.S. and Indonesia .

• Business.com domain was sold for 7.5M US$

• YouTube (with zero revenue) was sold for 1.6B US$

Today… at Home

• Internet Ad spend in India will grow from Rs 210 crore in 2006 to Rs 2250 crore in 2009

• An IT services startup bags .25M US$ deal through internet

• A product startup acquires over 100 enterprise customers including Fortune 500’s without any meeting

• A 2 year old used cars seller site drives over 200,000 visitors per month

• A single person company in Mumbai makes over25,000 US$ per month

What’s the opportunity for us?

A Level Playing Field

• Timeless

• Location Independent

• Can be fitted in any-budget

Being Online is NOT an Option

Your customers and competitors are already online. Do you want to be left behind?

What should we do?  

• Online Marketing

What is Online Marketing?

Online marketing is a way to get your product/service/brand out there to the World Wide Web of customers/users.

Is it only Sales & Marketing?

• Customer Satisfaction

• Branding

• Market Differentiation

• Hiring

• Productivity

• Market Research

• Procurement/Logistics

What does it include?

• Search Engine Optimize (SEO)

• Pay Per Click (PPC) Advertising

• Email Marketing

• Affiliate Marketing

• Online Public Relation (PR)

• Blogging

• Community Building

New World

•  Direct to Customer

•  Any Time

•  Any Reason

•  Cost Effective (and even FREE :))

•  Measurability

How can we implement?

•  In-house

•  Outsourced

How much will it cost?

Different Business Models

• Fixed Cost

•  Lead Based

•  Revenue Sharing


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