SEMGURU – A Web 2.0 Blog

Posts Tagged ‘SEO


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    1. Produce Remarkable, Attention Grabbing Content

    Everything starts with remarkable content i.e. content worth remarking on and linking to. Do you have unique, timely content? Does you content solve a problem? Does you content provide a new insight? Does you content spark controversy? Does you content start – or contribute to – a conversation?

    2. Crawlability

    If your content can’t be crawled, you won’t rank. Ensure your site is easily accessible to both humans and search engine spiders.

    3. Build Links

    Google’s algorithm is heavily weighted towards links. Beg, buy, or earn links, and rankings follow. Get your keywords into the link text. Building links also means building relationships with people. Spend a lot of time doing this, especially in the early stages.

    4. Title Tag

    It is debatable how much ranking value the title tag has, both it definitely has click-thru value. Your listing fights for attention with all the other links on page. What will make people click your link?
    Learn the lessons of Adwords. Match your title tag to the keyword query. Solve a users problem. Arouse curiosity.

    5. On-Page Content

    Forget endless on-page tweaking. Largely a waste of time. Instead, keep a few keyword phrases in mind when writing. Use semantic variations of your terms in order to help catch long tail terms. Link your page to related pages, using keyword terms in the link.

    How far we have come?

    • 8 Billion searches are made every month

    • It took 13 years for television to reach 50 Million users- it took the Internet less than 4 years

    • If eBay were a country, it would be the 5th most populous country in the world behind China , India ,the U.S. and Indonesia .

    • domain was sold for 7.5M US$

    • YouTube (with zero revenue) was sold for 1.6B US$

    Today… at Home

    • Internet Ad spend in India will grow from Rs 210 crore in 2006 to Rs 2250 crore in 2009

    • An IT services startup bags .25M US$ deal through internet

    • A product startup acquires over 100 enterprise customers including Fortune 500’s without any meeting

    • A 2 year old used cars seller site drives over 200,000 visitors per month

    • A single person company in Mumbai makes over25,000 US$ per month

    What’s the opportunity for us?

    A Level Playing Field

    • Timeless

    • Location Independent

    • Can be fitted in any-budget

    Being Online is NOT an Option

    Your customers and competitors are already online. Do you want to be left behind?

    What should we do?  

    • Online Marketing

    What is Online Marketing?

    Online marketing is a way to get your product/service/brand out there to the World Wide Web of customers/users.

    Is it only Sales & Marketing?

    • Customer Satisfaction

    • Branding

    • Market Differentiation

    • Hiring

    • Productivity

    • Market Research

    • Procurement/Logistics

    What does it include?

    • Search Engine Optimize (SEO)

    • Pay Per Click (PPC) Advertising

    • Email Marketing

    • Affiliate Marketing

    • Online Public Relation (PR)

    • Blogging

    • Community Building

    New World

    •  Direct to Customer

    •  Any Time

    •  Any Reason

    •  Cost Effective (and even FREE :))

    •  Measurability

    How can we implement?

    •  In-house

    •  Outsourced

    How much will it cost?

    Different Business Models

    • Fixed Cost

    •  Lead Based

    •  Revenue Sharing

    * · What is SEO?

    * · What is Google PR as shown on Google toolbar?

    * · What is key word density?

    * · What is Web Analytics?

    * · What is the numeric range of PR shown on Google Toolbar?

    * · Is Frame based website recommended for SEO?

    * · Where do you think the SEO industry is headed?

    * · What SEO tools do you regularly use

    * · What SEO areas are you weak and strong in, and give examples of both?

    * · Do you currently do SEO on your own sites and give me some examples. Do you operate any blogs? Do you currently do any freelance work and do you plan on continuing it

    * · In Google, how do you find the backward links for a webpage?

    * · List 3 important directories.

    * · List 3 important online Press Release sites.

    * · List 3 important article sites.

    * · What are the advantages of SEO?

    * · What kind of strategies do you normally implement for backlinks? What do you think about link buying, link bait, and other specific backlink strategies

    * · What are the disadvantes of SEO?

    * · What areas do you think are currently the most important in organically ranking a site?

    * · List 5 important website parameters for onsite SEO?

    * · What is the difference between direct and indirect link?

    * · What is the recommended length (in characters) of the Title and the Description tags?

    * · What do you mean by SERPs?

    * · What do you mean by keyword proximity?

    * · What do you mean by keyword stemming?

    * · What do you mean by cloaking?

    * · What are the different ways of link building?

    * · How do you optimize dynamic web pages?

    * · What is Mod_Rewrite module?

    * · How you can target seo as country wise

    * · How can we relate bookmarking site as an sep prospectus

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    July 2020
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